The missing piece in your branch design
- Branch Transformation
Categories:
Programming and Visioning is a key, if not the key to a fully realized branch design.
In this article, we’ll explain exactly what Programming and Visioning is, and tell you why it’s so important to any branch design process.
Think of Programming and Visioning like this: If you are planning to get married, all the different considerations and decisions such as the city it will be held, what time of year, who will be attending, the venue, the logistics of those in attendance such as seating, flow, etc. – it can all be so overwhelming. After all, you’re not going to just have people show up with no foresight and vision. So maybe you hire a Wedding Planner who will walk you through every piece of every detail to ensure that the wedding is everything you dreamed of.
That planning phase is what Programming and Visioning is to your branch project, with LEVEL5 acting as your “Wedding Planner.”
Whether it be for a remodel or a new build ground up branch, LEVEL5 approaches each project methodically and meticulously, with a series of questionnaires, workbooks, meetings and alignment stages.
In these meetings, we discuss what’s working with your current branches, what’s not working, your members/customers, the communities you serve, and deep dives into your brand, all so we can build a plan around a Strategic Lens, which is the strategic way-finding element to a well-executed and purpose-built branch.
Understanding the goals, objectives and the retail journey, LEVEL5 will ultimately deliver your team a Project Strategy Document, which will detail all previous conversations and decision points.
Most importantly, this Project Strategy Document will give full detail into the proposed budget and schedule.
No surprises.
Full visibility.
All of this work upfront ensures that your designs are on strategy, on budget, with no wasted time or effort.
While many FI’s want to jump right into the Design phase of a new branch project, and who wouldn’t, there is work that needs to be done up front to ensure its success.
Programming and Visioning is the critical planning stage before any designs are made.
If you’d like to learn more about Programming and Visioning, contact LEVEL5 today.