SPC Credit Union – Branching for the Future
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SPC Credit Union Introduces New Branch Approach to Florence
LEVEL5 recently celebrated the grand opening for SPC Credit Union’s New Florence Branch. The branch is the Credit Union’s first opportunity to introduce a retail-focused approach to banking for its membership and community.
Linda Weatherford, President and CEO stated, “We are excited about what we’ve accomplish in this branch. Our focus was first to create a branch that is warm and inviting, so we could introduce a new approach to branching. In Florence, the demographics skew younger, so we wanted to create an experience that would appeal to them through the use of design elements, branding and technology.”
The Florence Branch (shown below) is a departure from traditional banking. Instead a of a teller line, the Credit Union choose to deploy a pod environment. By eliminating physical barriers, the Credit Union is creating more opportunities for face-to-face conversation with its consumers. The Credit Union’s brand message of “Banking with a Heart” is layered throughout the experience.
Mrs. Weatherford continued, “We believe that nothing replaces sitting down with a member to establish trust. The value of LEVEL5 is their team truly understands what works in the design-build of branches. Their team brought together all the design, branding, technology and training (with the construction), so that we can embrace branching for the future.”
Watch the Florence Branch come to life below:
To learn how we can help you redefine your brand experience in your branch, contact us today:
ECCU – Measuring Branch ROI
- Branch Transformation
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Branch ROI and Engagement – Great Bedfellows!
Modular facilities, limited visibility and modest brand image are not exactly recipes for success in dynamic retail areas, but when desire meets capabilities, the result is transformation. This is a story about one Credit Union’s journey toward a shift in culture, member experience…and the results they achieved.
Educational Community Credit Union (ECCU), a $450 Million community-chartered credit union in Kalamazoo, MI was challenged with creating a new branch experience focused on member engagement, creating more conversations, and building their brand in the community.
In developing the new proto-type, the ECCU team wanted to dive deeper into member relationships using the branch environment to facilitate dynamic interactions with each member. No longer did they want to focus on transactions, but wanted to focus on engaging each member in conversation.
The Credit Union had some existing branded elements, but they wanted to eliminate physical barriers (teller lines) and embrace technology with the enhanced new brand.
To enforce this new culture shift, ECCU deployed LEVEL5 branch training for the entire ECCU staff (executive management, branches, and back office/operations) to make the culture transition a reality.
