A New Brand is More Than a Logo it Includes the Branch
Denver, CO based Public Service Credit Union recently announced their new name change to Canvas Credit Union. The name change is part of the $2.3 billion credit union’s strategy to transform the experience of financial services for its customers and community.
The Canvas team partnered with Atlanta-based LEVEL5 to help create and implement a long-term multi-site branching strategy to coincide with the re-brand and name change. The plan will establish new branches in key markets across their field of membership, and LEVEL5’s site selection team procured numerous sites for the roll out.
Todd Marksberry, President and CEO of Canvas Credit Union stated, “It is super exciting to see our long-term plan start to unfold. We believe brand is so much more than our name and logo. We are creating an experience for our customers that feels like family. Our branches must bring that emotion to life. We have been working with LEVEL5 to develop the plan, procure real estate, and they will design-build the branches.”Above are renderings of the new prototype branch for Canvas Credit Union. The initial roll out calls for five freestanding branches, and two renovations to deploy the new brand. The new Canvas branches will join the growing trend in banking toward automation and optimizing the customer experience. Instead of traditional teller lines, the new facilities will embrace pods in an open environment. The new branch function and experience is designed to allow staff to dive deeper into relationships with members or customers.
Todd Marksberry continued, “We chose LEVEL5 as our partner because of the value they could bring to our plan. Few firms in the country can develop and implement multi-site branch roll outs like their team.”
For nearly two decades, LEVEL5’s integrated process has married site selection (consulting and real estate) with design-build (design and construction) to serve community banks and credit unions across the country. Mike Colvin, EVP and Principal at LEVEL5 shared, “We have worked with Todd and the Canvas team tirelessly through this process. We consider it an honor to be a part of Canvas’s future and we look forward to the growth they will achieve through this roll out.”
