Treasure Hunting
In the old days, heck, even now, most approach a new branch’s site selection with a little intuition and a couple phone calls. The classic scenario unfolds like this: Boss says we need to grow and growing means a new branch. Bankers talk to one another and decide there’s a nice pocket in town, or in the next county over, that is begging for a new branch. After all, you don’t have a branch within at least a 10 mile radius.
You pull out a map (or Google) and pick the street corner that you’d like to be on. A couple phone calls later, you’re in luck because a site just happens to be available.
Now, if you had applied a data-driven approach to this methodology, you’d soon learn (instead of the hard way) that your new-found location is not only on the wrong street corner, but it may very well be in the wrong part of town entirely.
In this magical universe, where data is applied to your branch endeavor, the data will ultimately point you to where the branch should be located.
By combining up to 12 data points and mixing them into our custom and proprietary algorithms, the LEVEL5 Consulting Pirates (lead by Captain John Hyche) have been helping our clients find where the treasure is by locating the ideal address in the ideal market suited to fit your strategic goals and objectives.