3 Ways Current & Valid Data Assist Your Overall Growth
Change is the only constant, and how you fare rests on the ability to adapt accordingly.
That goes for branch networks too, one of your major avenues for gaining and maintaining the desired clientele.
Visualize your branch network as an ever-adapting entity, acclimating to the winds of change in market viability and customer demographics. You need to play this strategy correctly and decisively to win out.
In this state of flux, accurate analysis for fruitful future steps can certainly be made, but lingering on current quality data longer and longer places your organization further and further behind in making highly effective moves for your network’s viability.
There are 3 pivotal ways to optimize your network, but acting on your current data analysis is highly time sensitive in order to reap the rewards:
1 – Opening New Branches In The Right Areas
With accurate market and demographic analysis aligned with your specific goals, you understand the logic and purpose behind opening up new branches in high-quality locations. You don’t want to let solid direction pass you by here, as you’ll be missing out on prime locations that will be building up your clientele portfolio and holdings. Worse yet, a savvy competitor may beat you to saturating a market before you can.
Watch our video on Northeast Credit Union where we helped them grow into new places with informed market analysis.
2 – Closing Underperforming Branches
Branches that are repeatedly in the negative need to be closed and waiting too long means they’ll keep pulling valuable resources from your organization, resources that could be reutilized for growth.
Don’t worry, closing a branch is not the end of the world, in fact, it’s just par for the course. Similar to retail environments, this is just part of the evolution. Their absence can be made up for in spades with your new locations that are prime for future performance.
Do you act soon and save resources based on your valid data? Or do you wait to see what happens while running a real risk of detriment to your institution?
3 – Crafting Your New Branch Prototype
Your prototype works on so many levels to drive your institution into the future and holding back in its implementation sets you back even further.
A world-class prototype design accounts for everything needed to make a success including, but not limited to:
- A floor plan to facilitate employee and customer interaction
- A modern appearance that solidifies you as a leader in your market
- Branding consistent with your culture and values
- An easily repeatable and malleable design for effective, rapid deployment
When you meticulously create a new branch prototype, you’re laying the foundation for attracting new customers and offering excellent quality experiences for years to come. This design is carefully crafted and tailored meet the needs of your clientele’s unique demographics as well as to accommodate for the future of financial institution needs.
Consider the following if you’re hesitant to put your prototype into action:
Why go through all that upfront work creating the next generation of your institution, just to never use it?
What optimal land in the market will you place your new state-of-the-art branch prototype on if it’s already been gobbled up by your competitor?
It’s undeniably important to start rolling out the new face and space of your institution before it becomes just an idea lost to time. Both your clientele and stakeholders will greatly value the exciting new look, feel, and functionality of your newly-built or updated branches.