Any branch project should always start with, if not be greatly informed by, a solid strategy.
As you begin the efforts of considering and planning a new prototype branch (whether it be with LEVEL5 or you go it alone), we present to you 5 key elements for you to consider as you form a final strategy.
Customer experience in the branch is paramount. That’s why so many branches are moving past the traditional, stuffy teller line-oriented layouts and replacing them with a more open floor concept design. These designs are considered commonplace by now and foster open communication.
Technology like Assisted Self-Service machines give your clientele the power to make transactions themselves and helps them avoid standing in frustrating lines.
But don’t forget the small things! Comfortable seating in a waiting area with coffee at the ready is still a great way to deliver on the customer experience.
Your brand helps you relate to your customers, so tailor the design to appeal to the right demographics and to properly portray your organization’s values.
The branch and its design are the physical manifestations of your brand. It should portray your mission and values, while also reflecting your overall member/customer base, even at the trade area level.
LEVEL5 has worked with many FI’s who operate both in a rural and urban settings. While there is an overall branch prototype, the design is specific to the neighborhood – and its clientele.
Studies illustrate that the majority of consumers enjoy using touch-screen interfaces and automated tellers while at their branch. These technologies reduce wait times and free up your employees so they can assist others or accomplish other tasks.
But the latest and greatest may not always fit your brand, per se.
Again, decisions should be based on your customers’ unique needs, so always consider that beforehand.
For example, many of your clientele may be senior citizens who would prefer a more personal approach. If that’s the case, a blend of the old and new may be worthwhile.
The days of the deep, dark wooden panels are gone.
Branch designs have moved to using more natural elements. Not only is this design aesthetic more common, it is also more pleasing to the visitor.
It reflects your brand better, and provides a better branch experience.
There are 2 major elements when considering your exterior:
Your branch is your customer’s “banking home” so have the overall design reflect that mentality.
You know your members and customers best so how can the branch reflect them?
A modern branch can have large windows, metal siding and technology.
A traditional branch has deep woods, brick and maybe even columns.
There is not necessarily a right or wrong approach, but rather the branch, and the strategy to designing the prototype needs to reflect your brand and your clientele.
Contact our team now to discuss your new branch prototype. For nearly 20 years we’ve utilized best design build practices to help a multitude of clients create and implement effective, beautiful branch templates.
