When we begin to think of a branch transformation project, the initial needs-based strategy quickly morphs into what the branch is going to look like. And while this is an important piece, there is often an overlooked component of building your next branch that is equally important, if not the first priority.
BRAND DEPLOYMENT
Now, when we say “Brand Deployment,” we’re not talking about your Brand and the elements within your Brand Guidelines (logo, tagline, colors, mission, etc.). While your Brand Guidelines are very important, the nature of this article is to discuss the actual execution of your brand elements within a physical space, thus, the “deployment of your brand.” To begin thinking of Brand Deployment in the right context, let’s categorize your brand the Branch Transformation efforts into three categories.